A VC: $500 Per Year Venture Capitalist Fred Wilson has a post out explaining how he’s made $500 in the last year with Google’s Adsense (which is being donated to charity). While I thought that Google didn’t allow people to talk about how much they made with Adsense this hardly seems compelling.
From the graphs on his site it would appear that if your traffic is about 1,700 hits per day that you’d end up with about $2 per day. His click through rate is about 1% so I’d assume that would translate to about 17 a day.
I’m curious as to 1. Why Google thinks it’s so important to keep all this adsense stuff top secret. I’ve always felt more transparency is better than less and 2. Is Google giving bloggers a fair shake? If they are paying out less than 20 cents a click to Fred, what are they getting for the click and how does this compare to other advertisers? I’m all for Google making money, but is the split 10%/90% is it 50%/50% is it 80%/20%?
I’ve always been surprised at how easily the blogosphere has just let Google go top secret on this one. I’d hope even some “anonymous” comments could better clarify the situation.
Oh and one more thing. I do have to say that I like the adsense approach. It seems unobtrusive and a really acceptable way in my opinion to advertise. On the other hand, recently I’ve begun seeing Vibrant Technology’s IntelliTXT annoyance and I really really hate it. If you haven’t noticed it yet, these are where ads are actually tied to words in articles as annoying green links and push pop ups out at you as your mouse goes over the text word. Ugh, it’s really ugly, distracting and creates a pretty negative impression.
I can’t believe that The Green Button has begun using these. Can’t someone at Microsoft just write TGB a check to help subsidize their program — the whole TGB concept while very helpful to the Media Center user is still one big ad for Media Center really.
I understand that bloggers and website operators have to make a living somehow but I really hope that the horrible IntellitTXT approach is not the way they do it. Honestly it turns people off and if anything will drive away traffic.