Tera Patricks’ Tera Talks – Is iPod, iTunes, iTunes Music Store A Monopoly? I’ve felt for a while now that iTunes needs to loosen their grip on their offerings and allow their music to be played on non iPod players. I’ve never purchased an Apple player nor have I ever purchased an iTune. As far as I’m concerned crystal clear, DRM free, high bit rate mp3s are the only way to go — and those can be played on any device. Still, it’s not right for Apple to make all that money and still retain their tight grip of control over the content for the suckers who continue to buy from iTunes. They are a monopoly for sure.