Welton Who?

Received this odd kind of press release today from Welton Way. It seems like a really weird strategy to promote your new product by trashing Microsoft and saying that it will take “100 years” before Microsoft succeeds in developing a user interface — but, hey, you know those mad cap Sweedes! (Did I mention my grandfather came from Sweeden?)

Their website is full of really crazy marketing material — really unusual stuff which mostly seems to just trash Microsoft more than promote their product.

Stuff like, “It is well known (see for example the press quote from Lydmar Hotell) that it is not possible to use Microsoft Media Center Edition 2005 in an ordinary living room.”


“Wellton Way has a standing invitation to Microsoft, to compare Wellton Way MultiMedia Center with Microsoft Media Center Edition 2005, a challenge that Microsoft still hasn?t had the courage to accept.”

Huh? Sounds like somebody’s calling Microsoft on the carpet for a little dance-off.

From the press release:

“Microsoft has developed operating systems and user-interfaces since 1980. Besides the well known security problems that the Microsoft operating systems has created, it is today, 25 years later, only 15-20% of the world’s population are able to use a Microsoft computer and the Internet.

With this track record it will thus take at least 100 years before Microsoft succeeds in developing a user-interface that everyone can use. (Microsoft Media Center Edition 2005 has not notably changed this scenario)

Since this wait is unacceptable, Wellton Way has developed the world’s only user interface that anyone can use — without any special instructions and without any prior computer knowledge; Wellton Way MultiMedia Center (MMC)”

This is the first I’m hearing of these guys. Maybe it’s an English translation thing but if I didn’t know better I’d think that this were the first Media Platform company with a 12 year old running marketing.