Wired 12.10: The Long Tail

Wired 12.10: The Long Tail Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

A very interesting article on the power of technology and the internet to change the way we are exposed to popular media and thus the ensuing popularity and diversity of media in our culture. From Wired Magazine.

A good companion post on the subject over at Venture Blog.

Also over at techdirt.