Do You Buy Photography Advertising?

Trey Ratcliff did a little experiment comparing the return on his advertising in traditional old world media like photography magazines vs. new world media like websites and blogs. His analysis shows a much better payoff for him using photo web sites and blogs to advertise vs. photography magazines.

Do you buy photo related advertising? If so what do you think of Trey’s analysis and where do you think is the best bang for your buck?

Oh and go check out Episode one of our new video show Photo Talk Plus. It’s out now. Sponsored by advertisers who DO get it over at SmugMug and Drobo. And don’t miss episode #2 next Wednesday night at 8pm PST when we’ll have space photographer NASA astronaut Ron Garan on the show.

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  1. David says:

    The only thing with blogs is it depends what you are advertising. If you are promoting a photography service then local magazines are bound to offer a more reliable return. I do wonder how much longer print media can survive.

  2. Doug Kaye says:

    I posted this on Trey’s blog, too: I think there’s another variable here that may not have been taken into account: Is print fundamentally flawed/dead or is it just not the right media choice for what Trey has to offer? What percentage of readers of print magazines are interested in HDR versus the percentage of those who visit sites, read their magazines, etc? It wouldn’t surprise me if a demographic survey showed the online audience was *much* younger and interested in new ideas and techniques. I’d bet that a large number of the PopPhoto subscribers have been so for a long time — pre web. As an extreme example, if you placed an ad in the Wall Street Journal, you’d get an even worse return on your ad dollars. That in and of itself doesn’t tell you anything about the death of print media. It’s just a bad demographic match and ad buy. I don’t disagree with your results; I do think the future (or even the present) is with online advertising, but it has a lot to do with what it is you’re selling: a relatively new idea.

  3. Late to the party says: