TiVo to Disable Ad Skipping for Select TiVo Partners — Japanese TiVo Site Hacked?

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Davis Freeberg’s Digital Connection

Davis Freeberg has a blog post out about some of TiVo’s upcoming international expansion plans. And not all looks good on the TiVo international front. According to Freeberg, TiVo has started a pilot program with non-US TiVo advertising partners that would effectively block commercial skipping for companies that pay TiVo as ad partners.

To me this is a dangerous precedent to set and I worry that if successful that these ad skipping blocks might be expanded here to the U.S.

Although at first blush I thought that this might be an April Fool’s joke by TiVo, it would appear that their Japanese TiVo site tivo.jp has actually been hacked by a group protesting the move to allow some advertisers to be exempt from ad skipping.

It’s one thing for TiVo to serve ads on their box on an opt in view basis. But the moment that they disable any commercial skipping at all I think that they will very quickly see consumers respond by skipping TiVo all together. There are plenty of other DVR alternatives out there to TiVo.

On Seeking Alpha here.

Update: It looks like the hacked site at tivo.jp has been taken down, the site is now showing a “database error.”

Digg here.

Ummm.. April Fool’s?

4 Replies to “TiVo to Disable Ad Skipping for Select TiVo Partners — Japanese TiVo Site Hacked?”

  1. Wow! I am so going to MythTv if this happens! Anyone know how to load that os on a TiVo box? Can it be done?

    And is that the real Tivo Japan site? How can they leave it like that? I am almost positive it is just a fan site…

    Prove me wrong?

  2. Karl, I thought it might just be a fan site too except that it is actually at the tivo.jp site domain. I’m not sure how a fan would get access to the actual tivo.jp domain.

  3. I hope this is an April Fools joke too!!!

    Otherwise I’ll have to pick up some more blank tapes for my VCR. 12 years old, and it still skips whatever commercials I ask it to!

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