Global Neighbourhoods: Why Ustream will change mainstream: Shel Israel has a well thought out and written executive brief on one of the hottest new digital media companies, UStream.
Kristopher Tate and I have been on UStream for most of the past week as we’ve interacted with the Zooomr community during our Mark III upgrade and really like it. Shel digs into other ways that the technology is being used and talks about how UStream sees itself as a platform to serve a whole new world of internet and personal TV.
Despite some early technology glitches here and there, UStream is poised to become the first company to finally make long tail live television a reality. UStream is easy enough that just about anyone can use it and has tremendous application in the future.
I predict that just as blogging has exploded, so will personal broadcasting. Personal broadcasting is in some ways even more powerful than internet video, because it allows more interactivity when done live.
Last Friday night while we were broadcasting ZooomrTV my friend Robert Scoble stopped by and we were quickly able to link him and his son Patrick in who joined us for a fun and interesting chat with over 100 people.
We like the technology so much at Zooomr that we’ve actually built a ZooomrTV channel into Zooomr Mark III where Kristopher and I will broadcast live regularly and interact with the Zooomr Community. This type of tool allows an unprecedented degree of transparency and access for community building companies and here is where I think you’ll see it’s initial big push.
Eventually though even as companies as large as Microsoft embraced blogging and videoblogging in the past, I’d expect that you see even the largest of companies with their own TV stations.
This is the future.