Live from the Steve Jobs Keynote — “It’s Showtime” – Engadget So it looks like I’m going to be the last one out today with a few thoughts on the big Apple announcements today. Engadget did a pretty good job a covering the announcement blow by blow.
Here are my thoughts on the announcement today.
New headphones, cool. Album art in iTunes, super cool. Crappy games at $4.99 each? not so cool.
Longer iPod battery life, more storage, smaller, etc. Yes, all good things of course.
Near DVD quality at 640 x 480 resolution? at $12.99 a piece? Me laughing my ass off and spitting up my Dr. Pepper. No way in hell. Well. I shouldn’t say that. Certainly MSN Spaces has proved that if you’ve got big enough distribution people will accept even the crappiest of things from you.
And then we have iTV. So let’s see. I’m going to pay $300 for a little dongle that will allow me the privlige of paying Apple $10-$15 to buy movies from them at less than DVD quality to watch on my new HDTV Plasma? Or…
I can just stick with Netflix, pay a heck of a lot less and not have to buy the $300 little dongle thing.
The problems with the little $300 dongle are:
1. It’s not even out yet.
2. People are buying HDTV sets. Maybe the mainstream is not there yet but they are almost there and once they see Discovery HD Theater for the first time they will never want to watch low res crap again.
3. People who want hot new content for their new HDTV plasma will not want almost DVD quality.
4. We havent’t even started talking about HD DVD and Blu-Ray yet which are around the corner and will blow “almost DVD quality” away.
5. With the introduction of the new HDTV TiVo earlier today, the new dual CableCARD HDTV Media Center (and XBox 360 extender units for multi room viewing) due out early next year, as well as relatively inexpensive HDTV PVR offerings from the cable and satellite providers (unless you happen to be DISH and are screwed), why in heaven’s name would anyone pay Steve Jobs $10-$15 for crap quality content?
Yes, yes, there will always be the appleheaded lemmings who will buy anything Apple whatsoever but this is clearly *not* a very good value proposition.
Scoble gets it right when he says, “They just announced movies. And both TV shows and movies are now encoded at 640×480. The movies are selling for $9.99 to $14.99. I still don’t get why I wouldn’t just rent movies from NetFlix, especially since DVDs are better quality?”
Yes there might be application for buying stuff for the kids or for traveling, but there are already MCE units and TiVo units with DVD burners that can burn low quality content for you if that’s what you really want. In fact with my MCE machine today I can simply record movies off of TV and then just copy them over to my laptop and watch them on the road for free.