Microsoft shows off JPEG rival | CNET News.com Well it looks like Microsoft is going to be coming out with a new image format to rival the standard JPG files that digital photographers primarily use today.
This is pretty exciting. Microsoft claims to offer better images with half the size of a JPG.
While the half the size of a JPG is interesting, it’s largely irrelevant in my opinion. Flash memory and hard drive storage cost being what it is these days storing JPG images is not inconvenient.
But better quality is something and this could be meaningful.
I doubt that Microsoft’s format still will be better than the RAW format that I shoot in today and I doubt that you’ll see the top photographers switching to it over RAW, but for the world of amateurs shooting JPG this could be a positive step forward. Too early to say of course (Microsoft says they can’t see supporting this before 2008) but I’m optimistic.