New York Times. So here I am reading today’s New York Times and what do I come across but the article “Every Click You Make, They’ll be Watching You,” and just about laughed myself right off of my chair. Apparently Claria, yeah, your fine friends from spyware company Gator, are betting that you and I will want to volutarily allow them to track our every move on the internet. The reason why? So that they can serve us up more relevant ads.
This is just about the most absurd thing I’ve ever heard in my life. This could totally be an April Fool’s joke.
From the article: “Claria says that because those ads are so closely aligned to the user’s interests and recent behavior, marketers will be willing to pay more than they might on other sites for the ability to reach PersonalWeb users.” Well, duh, yeah that’s right. But Claria is smoking crack if they think that I’m going to:
1. Allow anyone to track my internet useage voluntarily.
2. Install their crappy software (which is a requirement).
3. Change my homepage to their portal (isn’t that what they kept doing on their own the last time I installed Gator?)
4. Ever trust a spyware company for what benefit? So that I can have more relevant ads?
Welcome to the biggest con job ever on the internet. Again, from the article: “Readers would visit the newspaper’s Web site more often as a result, Mr. VanDeVelde predicted, thereby generating more advertising for Claria and the publisher to share. So far, Claria has signed no such agreements with United States publishers, but it has set up a joint venture with Yahoo Japan to possibly implement the technology there.”
Yeah, Claria has signed “no such agreements” because any newspaper caught doing business with this spyware company would be mocked as much as they are. I’m surprised Yahoo! is having anything to do with them.