Xbox 360 – The Official Magazine – We chat to Bill Gates! Bill Gates: Whenever you enter a new business, you expect to make a significant initial investment – Xbox has always been a long-term strategy for us. And in just four years, Microsoft has become the world’s second-biggest player in the console industry. At the same time, we’ve established a core audience that is incredibly enthusiastic about the cutting-edge technology and amazing games that will make up the Xbox 360 experience. So we’re confident that we already have the foundation for an extremely strong growth business for Microsoft.