PVRs Unlikely to Affect Ratings for at Least a Year

PVRs unlikely to affect ratings for at least a year – PVR Wire Seems like we’ve still got a ways to go before the industry thinks PVRs will affect them.

From PVR Wire: Jack Wakshlag, chief research officer for Turner Broadcasting Co., said, “If 20 percent of those 15 percent time shift the same program, that’s still only a 3 percent change. That’s still within the standard error.” Editors note: he said as he stood there shaking in his boots.