“Allaire gave a keynote speech at the Syndicate conference, held here today through Thursday. “Today, the global video industry is by far the richest, most powerful cultural force of all media, and far larger than any other segment,” he said. But it’s a business based on scarcity: There’s a limited number of movie theaters, a limited amount of broadcast spectrum a limited number of devices attached to the broadcast stream.
“‘Any content owner can elect to syndicate their programming through the AOL network and get paid for any ads or consumer purchases generated,’ Allaire said. ‘With one checkbox, they can have a global audience of millions. That’s a pretty frictionless model.’
‘It’s an open publishing and distribution model, where no content owner needs to get carriage to be available globally,’ Allaire said.”