Emmy Advanced Media – Television Business News: Do You Really Want To Know?: Shelly Palmer on the future of television as a marketing medium. “LET’S PLAY PRETEND FOR A minute. On the count of three, you will know everything there is to know about the viewing habits of your most coveted television audience: what they watch, when they watch, who’s in the room, how long … everything. In fact, since we are pretending, in this fantasy we’re even going to know how the spots affected lift, purchase intent, and brand awareness. Taken a step further, we’re going to know what non-television media they chose to spend time with and every metric associated with those behaviors as well. In our fantasy we have created a media version of Pandora’s Box. “