Costco on HDTV

I just got back from Costco. On every single television on at Costco the same thing was playing. It was some kind of educational video extolling the virtues of HDTV and showing how bad non HDTV sucks. Every single TV. If you still say HDTV has not hit the mainstream I’d like to know what you’re smoking. Microsoft had better come up with a strategy for HDTV with Media Center soon or their goose is cooked — in my own totally biased opinion of course.