Television Reloaded

Television Reloaded – Next Frontiers – MSNBC.com: Steven Levy is out with an interesting piece in Newsweek called Television Reloaded where he discusses the transformation taking place in television. Timeshifting, video-on-demand, and IPTV.

“To paraphrase sci-fi author William Gibson, the TV future is already here; it’s just not evenly distributed yet. Early adopters have jumped on the new stuff because they offer two qualities traditionally lacking in the fading era of broadcast television: personalization and empowerment. All of which is worse news than a crummy Nielsen rating for the major networks, whose market share has already plummeted in the past decade.”

Thanks, Brightcove!