BusinessWeek Profiles Odeo and Evan Williams

His Mission: Simplify Podcasting Jim Helm profiles Evan Williams and his new podcasting efforts with Odeo over at BusinessWeek Online. A good read.

“Odeo plans to make money by charging users to create the new podcasts and by taking a portion of the advertising or subscription revenue. But with no established business model, and primarily amateur broadcasters providing the content, one question remains: if Odeo podcasts it, will advertisers come?”

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