Be Like Netflix, Not Like Starbucks
Micro Persuasion: Preaching to the Converted Steve Rubel has a post out today on how corporations ought to best manage the growing visibility of their customers. He sites two examples, Netflix and Starbucks who both go about watching and engaging blogs in different ways. While Netflix has embraced the blog Hacking Netflix and its creator Mike Kaltschnee, Starbucks has yet to engage some of the bloggers writing about their company.
Rubel points out that especially when blogs that discuss your product or company show up on the first page of Google search results, as a smart marketer you should probably figure out how best to engage them.