Fortune Magazine on Corporate Blogging

Fortune.com – Technology – It’s Hard to Manage if You Don’t Blog Robert Scoble, Microsoft’s most prominent blogger, says via e-mail that “I often link to bloggers who are not friendly to Microsoft. They know I’m listening, and that alone improves relationships.” Other tech companies with company blogs include Yahoo, Google, Intuit, and Monster.com. Even Maytag has a blog. Thanks to largehearted boy.