Forrester: 92% of Ads Skipped by PVR Users

Go figure, people use their TiVos to skip ads It probably does not need to be said but Forrester says that 92% of ads are skipped by pvr users. Of the 8% of ads that are not skipped these are generally watched by the same people who buy things from spam offerings in their email. Via John Battelle’s Searchblog.

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