Prismatic Launches iOS Version 2.0

Prismatic for iOS
Prismatic 2.0 for iOS released this morning.

I’ve been a big fan of the news aggregator Prismatic ever since it originally launched on the web. As far as I’m concerned, there is no better site on the internet today for aggregating all of the news stories that *I* care about than Prismatic. It’s the ultimate personalized news feed.

On Prismatic, I enter my interests (subjects, topics, companies, people, TV shows, etc.) and Prismatic offers me up a daily feed of pretty accurate stories that I will be interested in. Prismatic has completely replaced my old RSS reader for me and is my go to place each day to view my favorite stories, personally tailored to my interests. The design is fast and elegant and easy to use. Prismatic currently indexes 5 million new stories every day and contains over 10,000 interests you can follow.

Prismatic for iOS

On Prismatic I can like or dislike stories and Prismatic uses a machine learning algorithm to tailor my future posts even more to my interests.

With the new iOS version Prismatic gets even more social than it’s been in the past. I can follow people and things that my friends like are included in the algorithm for what I’m presented.

While I spend a lot of time working on my photos or spending time on social networks when I’m on my computer, Prismatic is the perfect companion to my iPhone, where I want to quickly find great articles that interest me while I’m on my commute or walking around mobile. You can easily share stories you find and like directly from Prismatic to Twitter or Facebook.

Congrats to Bradford Cross and his team at Prismatic on today’s launch. Go get the new Prismatic for iOS in the APP store and check it out. I think you’ll be impressed by how many great stories are personalized to you — especially great photography stories. :)

More from Matthew Ingram at GigaOm here.