TiVo in the New York Times

In a TiVo World, Television Turns Marketing Efforts to New Media – New York Times Interesting. TiVo made the New York Times with an article talking about how they are continuing to become Madison Avenue’s best new friend.

Reusing the word “pariah” that he used before, Tom Rogers seems to be pushing the message of Tivo as a transformation from an ad zapper to a targeted ad deliver.

““A year or more ago, TiVo was a real pariah in advertising circles,” Mr. Rogers said, because of fears it would enable viewers to more efficiently avoid commercials by zipping through or zapping them as they watched shows on their DVR’s.

Now, advertisers and agencies understand that spot-dodging “is a fact of modern television viewing behavior,” he added, “and how TiVo can be a force to make advertising more effective.” For example, a service called TiVo Product Watch gives viewers the option to download on demand commercials that are meant to be more creative and informative than conventional spots.”

The article talks about a new deal TiVo has with CBS to begin bundeling recording of their upcoming new shows this fall.

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  1. Anonymous says:

    I find Tivo’s constant “screw are current customers who give us revenue so we can get into the pants of ms Madison and make them watch adds and use their drive space for are whims” a little tiring. Company has s worse identify crisis then google, but Tivo really doesn’t get who butters their bread.
    That said there are adds I watch (movie adds mostly) and if somebody can put the magic into targeting there might be something there eventually (but mostly in the form of can’t skip adds and the whole box will get tossed out the window). The problem is that there are so many other data coletors coming to market and heavy hitters with huge bases coming through the cable companies, sat, and now phone. So is Ms Madison going to put out to Comcast or Tivo for similar data? Ms. Madison has never been that cagey about who she wants to be in bed with… Who is more likely to just let the data abuse go, comcast customers or the Tivo folks who tend to pay shockingly high fee’s for pretty run of the mill guide data that most folks can get for free? Slowly choking the goose to death one egg at a time, Tivo.