Media Made Easy Announces the Availability of the Media Made Easy Media Center PC, Featuring Windows XP Media Center Edition 2005

Media Made Easy Announces the Availability of the Media Made Easy Media Center PC, Featuring Windows XP Media Center Edition 2005: Media Made Easy is announcing a new Media Center PC that they are selling under the moniker of “Media Made Easy Media Center PC.”

Although the company’s webiste seems a little amateur (why not .com insted of .net, the links to their products don’t work with Firefox, no big amazing glamour photo shot of their unit, seems boxy graphically, etc.), the company may be on to an interesting marketing message for the mass markets.

The PC boasts a a “slim audio/video form factor,” and “measures just under 13 inches wide and just under 4 inches tall. The unit is apparently silent with no fans.

“Featuring Intel’s Celeron 2.26GHz, ATI’s Radeon line of Graphics, Realtek’s AC 97 650 5.1 channel surround sound and Cyberlink’s PowerDVD SE plugin for DVD playback and MP3 music conversion, the Media Made Easy Media Center PC will power applications beyond those offered by traditional consumer electronics devices. Enhanced features include higher quality recorded television, DVD playback, online movie rental, faster music encoding, rich digital photograph slideshows and Internet radio.”

The unit is priced for the lower level of the market (you can pick up a dual tuner version for $1,020 and a single tuner unit for $935) and perhaps may fill a niche for those that have felt a Media Center PC is too expensive in the past.

The company may be on to something with the development of a CE looking device that is cheap and pushes the “made easy” theme as cost, complexity, noise and form factor are all objections for the mass market at present. We will see what kind of success they have. By the way I’m working on something else at present that will discuss the barriers to market for MCE as outlined above shortly.

One piece of advice. Rather than go with the white case though I’d consider offering it in silver and black instead to match the lower end consumer’s existing audio/video set ups.

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4 Comments

  1. Ian says:

    I will have to try and get them on the Podcast

  2. Adam says:

    Tom, I love your work but I think your BS filter needs to be turned up a notch. Not only is this an amateur web site as you pointed out but the company is so new they do not show up on a Google search. The “success stories” reference on the web is the CEO’s system and the press release on MPC World says they are “a leading manufacturer of media entertainment devices for the consumer electronics market”.

  3. Thomas Hawk says:

    Adam,

    Perhaps true. The company certainly does seem to have an amateur marketing message. My primary interest though in the unit is that they are trying to offer a cheap, CE looking, silent, MCE machine with a “hey this thing is easy as pie” simplicity message.

    I have not heard this marketing message articulated like this in the past but I think that there is potential for this message for mass market. Perhaps a larger more significant OEM needs to be the one pushing and developing this type of a low end product.

    In this case, the marketing message is of more interest to me than the actual product and I agree that the manufacturer does not necessarily come across as serious or professional (as I referenced in my comments about their website). On the other hand lots of little businesses in the past have turned into big professional businesses when they are on to something from a marketing standpoint.

  4. Adam says:

    Tom,

    I agree with the easy to use message and I built my software company up from a home office to a multi M company, so I understand that aspect. I guess my point was that you are an influential member of the MCE community and should not pay serious attention to feeble, low end attempts to enter the market. How sustainable is a $1,000.00 MCE platform from a small reseller anyway?

    That said I hope they do well, cut down on the hyperbole and actually become “a leading manufacturer of media entertainment devices for the consumer electronics industry” Right up there with Sony, Samsung and Phillips 🙂