Media Made Easy Announces the Availability of the Media Made Easy Media Center PC, Featuring Windows XP Media Center Edition 2005
Media Made Easy Announces the Availability of the Media Made Easy Media Center PC, Featuring Windows XP Media Center Edition 2005: Media Made Easy is announcing a new Media Center PC that they are selling under the moniker of “Media Made Easy Media Center PC.”
Although the company’s webiste seems a little amateur (why not .com insted of .net, the links to their products don’t work with Firefox, no big amazing glamour photo shot of their unit, seems boxy graphically, etc.), the company may be on to an interesting marketing message for the mass markets.
The PC boasts a a “slim audio/video form factor,” and “measures just under 13 inches wide and just under 4 inches tall. The unit is apparently silent with no fans.
“Featuring Intels Celeron 2.26GHz, ATIs Radeon line of Graphics, Realteks AC 97 650 5.1 channel surround sound and Cyberlinks PowerDVD SE plugin for DVD playback and MP3 music conversion, the Media Made Easy Media Center PC will power applications beyond those offered by traditional consumer electronics devices. Enhanced features include higher quality recorded television, DVD playback, online movie rental, faster music encoding, rich digital photograph slideshows and Internet radio.”
The unit is priced for the lower level of the market (you can pick up a dual tuner version for $1,020 and a single tuner unit for $935) and perhaps may fill a niche for those that have felt a Media Center PC is too expensive in the past.
The company may be on to something with the development of a CE looking device that is cheap and pushes the “made easy” theme as cost, complexity, noise and form factor are all objections for the mass market at present. We will see what kind of success they have. By the way I’m working on something else at present that will discuss the barriers to market for MCE as outlined above shortly.
One piece of advice. Rather than go with the white case though I’d consider offering it in silver and black instead to match the lower end consumer’s existing audio/video set ups.