Disclosure: I am an advisor to Priime.

A lot of people tell me that they know that they should shoot in RAW and edit their photos in Lightroom but that they just don’t have the time or desire to do the editing work. I’ve long been an advocate for photo editing, but also understand that time can be short sometimes and many people would rather spend more time behind a camera than behind a computer screen editing photos.

Here is where Adobe Lightroom presets can be super helpful. There are many different preset packages out there that you can purchase, but one I’d like to highlight today is a new preset package put out by the photo editing company Priime.

Lightroom presets are super easy to install with a few clicks and then when reviewing your photos in Lightroom you just hover over a preset to see which look makes your photos look the best. With a single click, instantly your photo is given the full editing process of that preset. Sometimes I’ll use a preset and just leave the photo exactly as edited in the preset and other times I’ll use the preset as a base doing 90% of the editing for me and make a few finishing tweaks from there. Either way good presets can save a ton of time and are a useful tool for photographers who want to edit their work quickly and professionally.

One of the the things I like about the new Priiime preset package is that the presets were developed by photographers for photographers. My friend Art Chang, Founder and CEO of Priime, is also an amazing and accomplished photographer who personally helped design this package himself.

Below are some before/after photos that I edited today using some of the new Priime presets so you can get an idea of the impact a particular preset can have.

Priime’s preset package comes with 13 presets with 112 variants on the styles. Priime’s package sells for $49.99.

You can learn more about these presets and purchase them at Priime here.

Capitol Lights Pre Edit
Capitol Lights no editing

Capitol Lights
Capital Lights edited with Priime’s Atlantic preset

Texas Sunset Pre Edit
Texas Sunset no editing

Sunset, Marfa, Texas
Texas Sunset edited with Priime’s Montana + contrast preset

Marfa Portrait Pre Edit
Marfa Portrait no editing

Marfa, Texas
Marfa Portrait edited with Priime’s Utah preset

Hank Williams Grave Pre Edit
Hank William’s Grave, Montgomery Alabama, no editing

Hank William's Grave, Montgomery, Alabama
Hank William’s Grave, Montgomery Alabama, edited with Priime’s California vibrant preset

Coca Cola Pre Edit
Alabama Coca Cola, no editing

Montgomery Alabama
Alabama Coca Cola, edited with Priime’s California + green preset

Priime Styles for Mac

Priime Styles for Mac Batch Editing

Disclosure: I am a style author and advisor for Priime.

One of my favorite ways to edit photos on my iPhone the past year has been with the Priime app for iOS. In addition to being one of the style creators for Priime, I’ve enjoyed utilizing the custom styles created by so many other talented photographers for my mobile photography. I don’t always have as much time to work with an image when I’m editing it on mobile and it’s nice to have some super easy styles that I can easily apply to my photos and quickly publish on the go.

As great an app as Priime for iOS is, 98% of my photos that I work with are still processed the old fashioned way, using Adobe Lightroom and Photoshop on my iMac. One of the things that I love about using Lightroom in my workflow is that more and more you are finding quality external editors that can be used as part of your editing process. Recently Google made headlines when they decided to give away their Nik software (which I have also used for several years now and love). So I was really pleased to hear that in addition to the iOS app, Priime was also releasing an external editor for Lightroom.

The way that I use Priime Styles for Mac is as part of my normal Lightroom editing process. Here I can easily take a special photo (or batch of photos) and quickly move them into the Priime editor to make changes and then have copies saved back to the Lightroom catalog I’m working in. I don’t process every photo with Priime, but if I find one that is special I will often import it in there and work with it.

Sometimes you want just one final version of a photo, but oftentimes I find myself making multiple versions of a photo. While some photos look great in color or black and white. Some photos look great in color AND black and white. I like creating different versions of photographs and then later deciding which I like better or maybe even publishing a few different versions. Priime allows me to try different things with a photo that I may not have thought about creating organically myself in Lightroom. With over 100 different editing styles from some of the top photographers out there today, there are a lot of new things to explore.

Priime Styles for Mac Lightroom External Editor

The nice thing about editing something in Priime with Lightroom is that I can still iterate on that version even after I bring it back into Lightroom, adding additional edits or touches to the photo, customizing it more as my own even as I borrow edits from others.

I think Priime Styles for Mac will be an excellent Lightroom add on tool that serious and professional photographers can have at their disposal to make their photos look as good as possible.

In addition to more serious and professional photographers using Priime Styles for Mac as a Lightroom plug in, I think it also is a great first step for the new or emerging photographer. Some people are not quite ready yet to pay $10/month to Adobe every month to use Lightroom. They just want something that can quickly make their photos look better that’s a bit more affordable.

Even if you are not a Lightroom user, in fact especially if you are not a Lightroom user, Priime may be something for you. In addition to the Lightroom plug in, Priime can also be used as a standalone editor as well. You simply launch the app and then drag and drop the photos that you want to work with. For a lot of people $24.99 (on sale for launch) as a one time cost is a better value proposition than paying $9.99 a month ongoing for Lightroom.

PExploring Styles with Priime Styles for Mac

Priime Styles for Mac has a great Explore function as well. This allows you to look at all of the styles as they’d be applied to a photo at once, which makes it easier to narrow down what might look best.

Another way I think Priime can be helpful is for the less serious photographer/blogger who just wants a consistent look for a batch of photos. A lot of bloggers I know are not exactly photographers but need to include images with their posts. Priime Styles for Mac allows bloggers an easy go to solution where very quickly they can edit a batch of photos and have a consistency to their photos that makes them work much better together as part of a total post.

Anyways, check it out.

Priime Styles for Mac supports JPG, RAW and TIFF files.

Vintage Cars x Modern Sunsets SF Bay Area Photowalk This Saturday


Priime is hosting an exclusive photo event + photo walk that starts at a Sports Car Museum in Corte Madera, at the base of Mount Tamalpais, then moves to a fantastic vantage point to shoot above the fog from the top of Mount Tam.

The event starts this coming Saturday, April 25, 2015 at 4pm.

4pm – 6pm: food, photos, and photographers
6pm – 8pm: sunset on Mount Tamalpais

I’ll be making a few remarks about my own photography at this event, but am mostly just looking forward to hanging out with other photographers.

You can RSVP here, but there is limited space!

See you there! 🙂

Priime, The Best iPhone Photo Editor I’ve Ever Used

Priime is Liive -- Get It While It's Hot

Disclosure, I am an advisor to Priime and have styles included in their style marketplace.

Boom. Just a few hours ago Priime went live in the Apple iTunes App Store and already on launch day Apple is featuring it in their best new apps section.

What is Priime?

Priime is the best mobile phone editor I’ve ever used. I’ve been using it behind the scenes for the past few months and am blown away by how much better it is than anything else out for mobile editing today. The free app features a powerful suite of editing tools allowing you to enhance a lot of the basics around your photos: brightness, structure, contrast, warmth, tint, saturation, sharpness, highlights/shadows, vignette and fade. The app can also save photos up to 50 megapixel in size! I don’t know of any other app that can let you output such high res photos.

In addition to these tools, Priime has currated some of the best mobile photo styles available. These are styles developed by photographers for photographers. I have two styles for sale in the Priime marketplace — Americana and Neon. Neon can be a particularly tricky thing to shoot sometimes. I’ve taken over 10,000 photos of neon signs and this is my best attempt at an overlay that works especially well for signs.

The app gives you some great free starter styles. It will also make suggestions for what styles may work best with your photo after analyzing it.

In addition to my styles, Priime features styles developed by 30 other insanely talented photographers, each with their own unique way of processing the world through their iPhone.

Daniel Krieger, who shoots for the NY Times, is probably the best working food photographer in the world right now. If you are going to take photos of food, you are definitely going to want to get his filter. Vivienne Gucwa just put out a fantastic book of New York City photographs and has some amazing styles as well.

There is no Android version yet (it is on the roadmap), but the app is compatible with iPhone, iPad, and iPod touch.

One of the things that I think makes Priime different from other photo editing apps is that it was actually developed by photographers. I have known Art Chang for several years. We went and shot Death Valley with a bunch of Google+ photographers 4 years ago. He’s an amazing photographer and has especially done cool things with mobile. His Instagram stream is here. Art has a love for photography that I think gives the app a unique photographer driven perspective and street cred. Art’s co-founders are also all photographers — Loren Baxter, Andrew Ng and Joe Pestro.

Priime is sharing the revenue for their styles with the photographers who have developed them. I think that is a really cool thing. I can’t wait to see what other photographers are added as time goes on.

Anyways, check out Priime in the iPhone App Store. Here is a direct link to the app here. I’d love to hear what you think of it. Remember it’s Priime with two ii’s. 🙂

My Styles in the New Release iPhone App Priime

Priime Featured in the Best New Apps Section of the iPhone App Store