Disclosure: I am an advisor to Priime.
A lot of people tell me that they know that they should shoot in RAW and edit their photos in Lightroom but that they just don’t have the time or desire to do the editing work. I’ve long been an advocate for photo editing, but also understand that time can be short sometimes and many people would rather spend more time behind a camera than behind a computer screen editing photos.
Here is where Adobe Lightroom presets can be super helpful. There are many different preset packages out there that you can purchase, but one I’d like to highlight today is a new preset package put out by the photo editing company Priime.
Lightroom presets are super easy to install with a few clicks and then when reviewing your photos in Lightroom you just hover over a preset to see which look makes your photos look the best. With a single click, instantly your photo is given the full editing process of that preset. Sometimes I’ll use a preset and just leave the photo exactly as edited in the preset and other times I’ll use the preset as a base doing 90% of the editing for me and make a few finishing tweaks from there. Either way good presets can save a ton of time and are a useful tool for photographers who want to edit their work quickly and professionally.
One of the the things I like about the new Priiime preset package is that the presets were developed by photographers for photographers. My friend Art Chang, Founder and CEO of Priime, is also an amazing and accomplished photographer who personally helped design this package himself.
Below are some before/after photos that I edited today using some of the new Priime presets so you can get an idea of the impact a particular preset can have.
Priime’s preset package comes with 13 presets with 112 variants on the styles. Priime’s package sells for $49.99.