LogoWorks, Get Your Own Logo Made on the Cheap
By way of disclosure, a good friend of mine, a venture capitalist, recently told me about one of the new companies that he had invested in, LogoWorks. The resulting post is a short review on the LogoWorks concept. I paid for the logos myself.
LogoWorks has kind of an interesting business model. They essentially match up free lance graphic artists and designers with companies looking to have logo’s created. This is probably something that would appeal more to small businesses than blogs but I thought the concept was pretty interesting.
So this morning I have a new logo up at the top of Thomas Hawk’s Digital Connection for my masthead. LogoWorks designed it. About a week ago I signed up for the service and this morning received a batch of logos to consider. The one on my masthead was the one I liked the best. I’m a little worried that it makes me appear a little too “corporate” for a personal weblog that doesn’t make any money, but I think it will grow on me.
The service works like this. You answer a brief questionnaire from LogoWorks about what kind of logo you are looking for. They in turn have a few different packages that you can choose from. They’ve got a $265 silver package (the one that I picked), a $385 gold package and a $549 platinum package. The different packages basically have to do with how many designs you will get back and how much revision you are allowed to do.
All of the interaction with the company is done via the internet. You submit your info to them, they return the logos back to you. You choose one and then can have the designer do additional work on it for you. If you don’t like any of the designs you have an easy out. After seeing the initial concepts, if you then decline any of them they give you your money back minus a $75 processing fee.
They have a gallery of some of their past logo work for you to review up at their website. So what else did they come up with for Thomas Hawk’s Digital Connection? See the images below. I’d be interested if you like any of them and if you think I picked the best of the bunch.
So where does LogoWorks come up with these logos? We’ll they’ve networked with a group freelance designers that are looking for work. These freelance designers are in turn given projects from the LogoWorks submissions. From the money collected by LogoWorks (minus their profit of course), a payout pool is created, from this pool designers are paid. If a client chooses a particular design then this is taken into account for payout. Designs are also judged though by graphic artists themselves. Peers assign value to different designs and this is also taken into consideration for payout.
Forbes did a brief write up on the company a while back and explained why designers like it:
“Designers love it for the following reasons: They never have to meet with the clients; payment is immediate; they can work at home, day or night, with total flexibility; they can make $100 per design. That may be peanuts to a Madison Avenue pro, but not to a youngster making his or her mark. Logoworks has 10,000 customers and has been profitable since 2002.”
All in all I think LogoWorks is a pretty interesting concept. Especially with the plethora of small businesses starting up all the time I think that having a relatively inexpensive way to begin to create brand identity makes some sense. This is probably one more example of the internet being used as a mediator between two disparate groups, in this case small businesses and designers.
Although I’m worried that my own logo might look a little too “corporate” for me, I think the concept is interesting. And I certainly don’t think a “logo” makes a better blog for sure. Blogs are all about content, much less about image. You can have the slickest blog in the world from a design standpoint but at the end of the day it’s your writing that will build your audience. And of course some may say, “What? You spent WHAT on a frivolous logo? I can barely pay for hosting let alone have money to flit away on logos.” That’s why I think it’s probably a better service for small businesses than blogs. But I thought I’d spend the money to try the thing out and am reasonably happy with the job that they did.