Yahoo Running Television Commercials for the New Flickr
Lest anyone doubt Marissa Mayer and Yahoo’s new commitment to photo sharing site Flickr, apparently Yahoo is now running a paid television commercial for the photo sharing site — the first of its kind as far as I’m aware. Following some of the tweets on the commercial spot, it sounds like it may have begun running yesterday on NBC programming.
The advertisement, which features the Bright Eyes song, “The First Day of My Life,” shows a photo montage of pug dogs, among other images. You can watch the commercial yourself above from Yahoo’s corporate YouTube account.
The commercial comes out a few weeks after a successful new redesign of the site that gave all Flickr users a free terabyte of high res photo space.
I posted previously on an informal statistic of uploads being up 71% at Flickr since the redesign, these statistics would seem to be in line with other metrics that Yahoo is also seeing internally, according to Flickr Community Manager Thea Lampkin.
“[W]e have a lot of data already and are measuring traffic to all the new pages (don’t worry, it’s all anonymous),” writes Lampkin. “So far the metrics have been overwhelmingly positive, and we’re very happy with how Flickr members everywhere are interacting with the new site. Sets in particular are getting more traffic than ever before.”