Guy Kawasaki’s New Book, What the Plus!: “Google+ is to Facebook and Twitter what Macintosh is to Windows”
“From my perspective, Google+ is to Facebook and Twitter what Macintosh is to Windows: Better, but fewer people use it, and the pundits prophesy that it will fail. As a lover of great products, this rankles my soul.
I hate when people don’t use the best tool. Sometimes people don’t know that a better tool exists. Sometimes they know it exists but not that it’s better. Sometimes they try the better tool, but the tool doesn’t stick for them.
The year 1987 was the last time I wrote a book about a product (The Macintosh Way). After using Google+ for a few months, I felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ as special as Macintosh.”
— Guy Kawasaki
Spent some time yesterday going through Guy Kawasaki’s excellent new book “What the Plus! Google+ for the Rest of Us.” This book is probably the most comprehensive book I’ve seen so far on Google+. It’s chock full of really great advice on the various best practices that users should consider as they navigate the site. It’s written in an easy to comprehend and familiar way that I think will be especially helpful for newcommers.
The book is 137 pages long and is full of great screenshots that show examples of how Guy and other successful users have navigated and understood the site. It’s pretty cheap as an eBook at only $2.99. It covers not just the technical “how to” material around posting, photography, hangouts, circles, etc., but it also covers a lot of the etiquette on how the community uses Google+ and helpful tips to make your experience on Google+ as fulfilling as it can be.
Most of you know Guy of course as the the former Chief Apple Evangelist. From this perspective I thought it was interesting in the book that he made the comparison above that Google+ is the Mac.
I feel the same way as Guy does. It’s hard to describe why Google+ feels like a better product to me. I know Facebook is improving more these days than ever before and trying to get better and better, but for me it’s so many of the little things (like the little things that make me like my Mac more than the PC). For example, on Facebook I have to press option-return to get a new paragraph (grrrrr… that just bums me out every time I have to do that) it’s a wonky workaround to have to use in order to do something that you want.
Google+ flows better, feels better, etc. Google+ is by no means complete, but I find it an easier place to have a conversation than Twitter where I seem to be running around trying to load new pages to get what anyone is talking about when they @thomashawk me a lot of the time.
Anyways, check it out. It’s a great read and an especially great thing for you to send to someone who isn’t on Google+ but who you know would be someone who would love it once they make the switch. Sometimes making a switch is hard. I was a PC user for years before I finally broke down in August of 2006 and bought a Mac. It was one of the best things I ever did. I needed a push though. This book may be just the sort of guidebook that you could give to a friend of yours who needs that push as well.