Thomas Hawk Digital Connection

Yesterday I posted a photograph of mine on 5 different sites at about the same time. The photo above, The Hatch, was posted to Google+ (Google’s much hyped new social network), Flickr, Facebook, 500px (an exciting up and coming new photo sharing service) and Twitter.

I will try to compare, the best I can, the attention that the same photograph received from each of these sites over the course of 24 hours. If as a photographer you are looking at photo sharing sites, in part, as a way to promote your work to a wider audience, the engagement your photographs receive online may be of interest. This case is very specific and of course everyone’s circumstances will differ, but this is my experience.

Before examining the attention the above photograph received in various places, I think it is worthwhile to look at some of the numbers (for me) behind each of these sites. Following are the number of “followers” roughly that I have on each of the sites mentioned, the approximate time I joined the sites, and how active I engage on them.

Google+: Google+ is a brand new social network It was opened to limited beta users last week. I’ve been on it now less than a week, but I enjoy shiny new things and so I’ve been somewhat active. At present I have 1,861 followers there.

Flickr: Flickr is the largest well organized library of images in the world. It’s the grandaddy big gorilla of photosharing. I joined Flickr in August of 2004 and have been active almost every day that I’ve been on the site. I generally upload 50 photos every day to flickr, have favorited or commented on over 100,000 photos of other users, and am active as an admin in a large and popular group. 21,125 people call me a contact on Flickr.

Facebook is the world’s largest social network. I have 3,161 friends following me on Facebook. I joined Facebook in September of 2006, pretty shortly after they allowed non-college students to join. I’ve never been impressed with Facebook and spend the least amount of time on the site of the five mentioned. I do however post daily to Facebook and occasionally engage with other people on the site.

500px is an exciting new up and coming photosharing site being built by a small innovative team out of Tornoto. 500px currently has some of the best photography being shared on the web being published there. I joined 500px a few months ago in April. 1,558 people are subscribed to my photos there.

Twitter is the world’s most popular micro blogging service — I joined shortly after it was launched in December of 2006. Twitter just started photo sharing last month with a partnership with Photobucket. I currently have 19,285 followers on Twitter.

So not all of the sites above measure views. But here are the breakdowns on the photo published.

Google+
Views: Unknown
+1′s (i.e. likes/favorites): 45
Reshares: 2
Comments: 14

Flickr
Views: 102
Faves: 7
Comments: 2

Facebook
Views: Unknown
Likes: 10
Comments: 3

500px
Views: 52
Favorites: 4
Comments: 5

Twitter:
Views: Unknown
Faves: 0

Conclusion: My photos posted to Google+ receive far more attention than posting them to any other social network. Part of this might be due to the fact that Google+ is still a brand spanking new super shiny social network with lots of activity as people are checking it out. Part of it also may be the fact that every time someone comments on my photo there it “bumps” the photo back to the top of my followers’ activity stream.

Google+ doesn’t seem to report views on your photo, but based on the engagement on the photo I’d guess that it was viewed far more on Google+ yesterday than any of the other sites. Whether or not this sort of high activity will continue is anybody’s guess — but at least for now, if you are a photographer who wants to promote their work on the web, Google+ seems like a place that you definitely want to be sharing.

As an aside, I think how each of these sites shows your photo is important to the attention that they receive. There are two ways that people see your photo, in more limited stream view and then in better detail/lightbox view. In my opinion Google+ and 500px do the best job sharing your photos most beautifully. Both provide big oversized thumbnails that are elegantly shown to your contacts and both have really nice detail pages when you click through to a photograph.

Google+’s lightbox view, however, is over the top. It really is the best detail photo page on the web today, big giant oversized photos that load super fast and are on a black lightbox background. It is a very fast one click away from a photo in a stream and one click back, encouraging people to click through. Flickr has a lightbox view but it’s 2 steps away from your contacts looking at your photo (not one like Flickr and Facebook). Also Flickr and Facebook’s lightbox views are not as elegant as Google+.

It should also be noted that photos on various social networks generally do not get as many views on a weekend day as they do a weekday when everybody is working. It also seems that because this weekend is 4th of July weekend that there are less people around and online than usual.

From Blogging Photos

Photo Sharing on Google Plus

From Blogging Photos

Photo Sharing on Flickr

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Photo Sharing on Facebook

From Blogging Photos

Photo Sharing on 500px

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Photo Sharing on Twitter