[youtube=http://www.youtube.com/watch?v=oWk8ouioXgE]
Microsoft’s out with some new ads aimed squarely at the Apple ads which portray PC users as sick, virus laden, backwards suits. The new ads try to show PC users more as everyday human individuals each with their own unique flair on life. I thought that they were really well done and hats off to Crispin, Porter + Bogusky who came up with the ads.
They included a graffiti artist in the ads which I thought was pretty cool. Also a few celebrities are sprinkled into your more everday people shots.
Lots of comments on the new ads over at TechCrunch.