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	<title>Comments on: Microsoft Says No Blu-ray for Xbox 360</title>
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	<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html</link>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html/comment-page-1#comment-2859</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sat, 15 Mar 2008 07:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=532#comment-2859</guid>
		<description>I was surprised that the PS3 at least has rudimentary media extender capabilities.  I was able to connect to my mac and play most of my iTunes content (except for the drm stuff).</description>
		<content:encoded><![CDATA[<p>I was surprised that the PS3 at least has rudimentary media extender capabilities.  I was able to connect to my mac and play most of my iTunes content (except for the drm stuff).</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html/comment-page-1#comment-2860</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sat, 15 Mar 2008 07:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=532#comment-2860</guid>
		<description>Exactly like the last commenter.  I bought a PS3 last weekend because it can play blue ray and it seems to have a more reliable track record than xbox 360.  As a casual gamer, I&#039;m not into the games as much, although Guitar Hero is bring me back in.</description>
		<content:encoded><![CDATA[<p>Exactly like the last commenter.  I bought a PS3 last weekend because it can play blue ray and it seems to have a more reliable track record than xbox 360.  As a casual gamer, I&#8217;m not into the games as much, although Guitar Hero is bring me back in.</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html/comment-page-1#comment-2861</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 14 Mar 2008 18:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=532#comment-2861</guid>
		<description>I&#039;d only buy a 360 with a blu-ray drive if it was much more quiet than the regular model.  If I&#039;m watching a movie I don&#039;t want to hear fan noise the whole time.</description>
		<content:encoded><![CDATA[<p>I&#8217;d only buy a 360 with a blu-ray drive if it was much more quiet than the regular model.  If I&#8217;m watching a movie I don&#8217;t want to hear fan noise the whole time.</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html/comment-page-1#comment-2862</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 13 Mar 2008 14:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=532#comment-2862</guid>
		<description>I realize you would, and I would as well. (But how much more?) But remember that Microsoft and Sony are still fighting in the video game segment--which is potentially bigger (at least over the life of the PS3 and the X360!) than the Blu-Ray segment. &lt;br /&gt;&lt;br /&gt;If Microsoft sells a Blu-Ray + X360 package for more than a PS3 then Sony will sell more consoles and Microsoft will sell fewer. &lt;br /&gt;&lt;br /&gt;To sell it for the same price or less requires that Microsoft or Sony subsidize the drive--Sony won&#039;t do this because it would hurt their PS3 business, and Microsoft won&#039;t do this because they don&#039;t stand to make anywhere near as much money off Blu-Ray as Sony does.&lt;br /&gt;&lt;br /&gt;The only way I see this happening is if a third party drives the cost of a Blu-Ray drive down or if Sony gives up the PS3. Note that Microsoft could try to use antitrust laws to force Sony to &quot;unbundle&quot; the Blu-Ray drives by selling them to Microsoft at subsidized prices--but that won&#039;t happen because Microsoft and Sony need to work together in other areas.&lt;br /&gt;&lt;br /&gt;What I expect will happen is that Microsoft will drive the price of the X360 down to whatever they feel the crucial number is for mass acceptance (somewhere between $100 and $200, I assume) and will continue to develop their movie download service. If AACS Managed Copy ever gets approved, you could store your Blu-Ray movies and stream them from a Media Center PC; otherwise, you can do movie downloads; if neither of those catch on I assume Microsoft is hoping that Blu-Ray won&#039;t either or that playing movies won&#039;t be seen as an essential feature for game consoles.&lt;br /&gt;&lt;br /&gt;Your best bet is probably to wait for a Blu-Ray-enabled Media Center or Home Server PC--not the best outcome, but probably the only likely one.</description>
		<content:encoded><![CDATA[<p>I realize you would, and I would as well. (But how much more?) But remember that Microsoft and Sony are still fighting in the video game segment&#8211;which is potentially bigger (at least over the life of the PS3 and the X360!) than the Blu-Ray segment. </p>
<p>If Microsoft sells a Blu-Ray + X360 package for more than a PS3 then Sony will sell more consoles and Microsoft will sell fewer. </p>
<p>To sell it for the same price or less requires that Microsoft or Sony subsidize the drive&#8211;Sony won&#8217;t do this because it would hurt their PS3 business, and Microsoft won&#8217;t do this because they don&#8217;t stand to make anywhere near as much money off Blu-Ray as Sony does.</p>
<p>The only way I see this happening is if a third party drives the cost of a Blu-Ray drive down or if Sony gives up the PS3. Note that Microsoft could try to use antitrust laws to force Sony to &#8220;unbundle&#8221; the Blu-Ray drives by selling them to Microsoft at subsidized prices&#8211;but that won&#8217;t happen because Microsoft and Sony need to work together in other areas.</p>
<p>What I expect will happen is that Microsoft will drive the price of the X360 down to whatever they feel the crucial number is for mass acceptance (somewhere between $100 and $200, I assume) and will continue to develop their movie download service. If AACS Managed Copy ever gets approved, you could store your Blu-Ray movies and stream them from a Media Center PC; otherwise, you can do movie downloads; if neither of those catch on I assume Microsoft is hoping that Blu-Ray won&#8217;t either or that playing movies won&#8217;t be seen as an essential feature for game consoles.</p>
<p>Your best bet is probably to wait for a Blu-Ray-enabled Media Center or Home Server PC&#8211;not the best outcome, but probably the only likely one.</p>
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		<title>By: Thomas Hawk</title>
		<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html/comment-page-1#comment-2863</link>
		<dc:creator>Thomas Hawk</dc:creator>
		<pubDate>Thu, 13 Mar 2008 11:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=532#comment-2863</guid>
		<description>&lt;i&gt;I assumed it was simple economics--I assume Microsoft can&#039;t expect Sony to subsidize drives for Microsoft&#039;s console the way it subsidizes drives for its own console.&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;Fine, then license it anyways and just charge more to the end user for that unit.  I&#039;d pay more for an XBox 360 with Blu-Ray than for one without.</description>
		<content:encoded><![CDATA[<p><i>I assumed it was simple economics&#8211;I assume Microsoft can&#8217;t expect Sony to subsidize drives for Microsoft&#8217;s console the way it subsidizes drives for its own console.</i></p>
<p>Fine, then license it anyways and just charge more to the end user for that unit.  I&#8217;d pay more for an XBox 360 with Blu-Ray than for one without.</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2008/03/microsoft-says-no-blu-ray-for-xbox-360.html/comment-page-1#comment-2864</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 13 Mar 2008 11:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=532#comment-2864</guid>
		<description>I assumed it was simple economics--I assume Microsoft can&#039;t expect Sony to subsidize drives for Microsoft&#039;s console the way it subsidizes drives for its own console. So I don&#039;t see any way an add-on drive would be competitive with Sony&#039;s own product, unless Microsoft or Sony were willing to subsidize it--just simple economics.</description>
		<content:encoded><![CDATA[<p>I assumed it was simple economics&#8211;I assume Microsoft can&#8217;t expect Sony to subsidize drives for Microsoft&#8217;s console the way it subsidizes drives for its own console. So I don&#8217;t see any way an add-on drive would be competitive with Sony&#8217;s own product, unless Microsoft or Sony were willing to subsidize it&#8211;just simple economics.</p>
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