Why Social Media Should Matter to Big Business

Church of the Customer Blog Social media not only can produce significant PR on it's own, it can also influence mainstream media. Which is to say that smart companies will want to make sure that they are using the various social media tools to track what's being said about their companies.

Read on here for the story of blogger Terry Heaton's problem with CompUSA and how it eventually got solved, but only after through a chain of events it ended up all over the internet eventually landing on the front page of FoxNews.com

As Terry Heaton put it:

"Buyer beware? Seller beware.

I certainly hope that CompUSA CEO Roman Ross has learned to take a letter from a disappointed customer seriously and that he sets in place systems to treat people like people instead of pests that can be swatted away by underlings."