in all winter boots .

Our human-powered search site Bessed tries to bring a blogger voice or two in on every topic or keyword phrase we’re covering. Bloggers get more coverage when they are saying something unique, whether that’s an opinion on a topic or being the first with news that the MSM has not written about. When bloggers just paste up an AP story and add one line of their own before or after the story, they’re not adding value.

Where bloggers show up on search results should be associated with what value they offer on a given topic—just like any other Web site.

I think Google just ranks blogs higher. There seems to be trend in their search engine listings where “non-commercial” listings rank well for general high-traffic terms that companies might target (non-commercial in quotes because they’re actually commercial sites that provide tid-bits of information. people just typically say they are non-commercial). It probably increases the probability of people clicking on ads, and it probably increases variation in the search results. It’d be less likely that a company is in the paid results and the organic results. At least, that’s how things appear to be working over at Google.