Yahoo’s Acquisition Pattern: Smart and Cheap
Yahoo’s Acquisition Pattern: Smart and Cheap: Read/Write Web has a pretty good breakdown on Yahoo’s acquisitions in the social media space.
“In 1999, Yahoo acquired GeoCities for a huge sum, $3.6B. But today GeoCities is a forgotten property.
Yahoo’s latest acquisitions are cheap and smart. In effect the Peanut Butter manifesto is actually the new de-portalization strategy. However, although it’s good not to kill brands (but keep them as separate entities and don’t touch the soul that brought them success) Yahoo could be faster in getting the advantages of having so many related products. For instance, del.icio.us and Yahoo Search, or Jumpcut and Yahoo Video – these really should have been brought together already.”