Webshots and Vizrea Both Add Video, Vimeo Does Video Right
Interesting. CNET’s Webshots photo sharing property announced yesterday that they were adding video to Webshots. Webshots has recently been under a lot of pressure with a dramatic decline in traffic. Michael Arrington reported over at TechCrunch in October that CNET’s Webshots property had declined in traffic 69% over the course of the past year.
By adding video Webshots might be hoping to cash in on the recent success of some of the video players like YouTube. Videos will be limited to 5 minutes for free accounts and 10 minutes for paid accounts.
My own view is that this is likely too little too late still. Content driven traffic for video will be dominated by YouTube and Google Video and a host of other minor players out there. Although personal video (family video type stuff) might make some sense for Webshots, my guess is that it will not drive much new traffic.
Webshots would be better served trying to better develop and build a layer of social networking to sit on top of Webshots than try to add new features at this point.
From an email I got from Webshots yesterday:
“Roll out the red carpet because video on Webshots has arrived! Now you can share your personal videos and photos in the same album, keeping all your memories in one place.
We bet you have a bunch of awesome videos that you just can’t wait to share, so get started right now by uploading them to Webshots. While we’re open to any type of content—such as silly pet tricks or an awesome sports moment—we ask that your videos be less than five minutes as a free member (upgrade to premium, and each video can be up to 10 minutes!) and follow our guidelines.”
Speaking of video and social networking. I’m much more excited about what I’ve seen coming from Vimeo. Vimeo was created by the College Humor team of Jakob Lodwick and Zach Klein and is building some powerful social networking tools on top of their video site. I met with Jake recently at Web 2.0 and he showed me some of the stuff that Vimeo does and it’s the type of stuff that could potentially take video sharing to a much bigger place via social networking.
As an aside, photo sharing startup Vizrea coincidentally also launched video on their site yesterday as well. From an email that I got from Vizrea yesterday:
“Video. Are you making cool video? Share it on Vizrea. You can use Vizrea’s new video player on other web sites as well. (Just copy and paste the embed code, and your video will play just about everywhere).”