Federated Media’s Advertising Platform

FM Publishing

Federated Media Publishing Inc.: FM’s Advertising Platform Launch!: FM Publishing is announcing today that their advertising planning platform is being launched.

I’ve had the good fortune to be part of the FM network over the past several months and I have to say that I’ve really enjoyed being a part of it. But it is also a super smart business.

Many bloggers by and large do not want to personally deal with the mechanics of advertising on their site. There is the sales part, the billing part, the negotiating and service parts, etc.

Likewise many large media buyers do not want to personally deal with every blogger in the world. Let’s face it, we can be a quirky bunch.

The genius of FM Publishing is that it takes the service work out of the advertising part of the equation for bloggers and offers marketers the ability to deal with one professional organization with access to significant reach via blogs.

While Boing Boing is the number one Technorati blog on the internet, what if you want to advertise on Boing Boing plus maybe 10 other top ranked blogs? FM Publishing offers a simple and easy way for marketers to do this. Here is a rundown on all the blogs involved so far.

I, of course, am biased — being a part of the network and all. But I will tell you this. So far my experience with FM has been great. I went from losing money every month on my blog (due to traffic increasing I needed a more expensive and more robust broadband hosting package) to actually making money on it.

What’s more than the money made though is that I’m learning a lot as a blogger from the network. The people at FM are great to work with and it’s also great to have access to many of the other bloggers in the network. FM puts on some great author salons and offers a great way for us all to learn more about how best to approach blogging.

Congratulations to FM!

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