Plaxo Promises to Phase Out Spam All Program

By Davis Freeberg

Techdirt is out with a post this morning reporting that Plaxo has agreed to stop encouraging people to spam their friends about their service. For those of you who haven’t seen Plaxo yet, it’s basically a social networking service that allows you to upload a list of your outlook contacts and then synch your calendar with theirs. I’ve looked at the service in the past and have read their blog quite a bit, but personally, I’ve been pretty underwhelmed by the service and find the constant “invites” to the service to be pretty annoying. At this point I have no intention of turning over sensitive contact information to a service that doesn’t seem to offer any real compelling benefits and would prefer to not be contacted, but every time someone I know joins the service a whole new round of emails start up again. On one hand I applaud Plaxo for de-emphasizing their spam all your friends feature, but I still think it’s terrible that the company has a policy that prevents people from opting out of unsolicited email without joining the service. I think that email can be an effective way to grow a new business, but given the amount of email that Plaxo sends out each day, they really should be more responsible about how they advertise to the general public.

Editor’s note: Davis has repeatedly denied my attempts at giving him a friendly Plaxo invite/hugg for years. This is cold and wrong.

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  1. Anonymous says:

    The problem with your line of thinking re:your information is that they already have it. As it turns out, very few people are “off-the-grid.” By the nature of the fact that other people are entering your information it’s in their system.

    I suppose that information is *slightly* less valuable as you haven’t verified it, but that’s probably only nominally the case.

    The only real piece of your information that you’re guarding is your place in the social hierarchy (should they every choose to do social networking analysis (or whatever it’s actually called). However, even there — they’ve got a pretty good head start…

  2. markjen says:

    Hi David,

    We actually do have a way for people to opt-out of recieving e-mails from Plaxo. Just go to and complete 2 steps and you’ll be set!

    Let me know if you have any other questions (, thanks!