Comments on: TiVo’d From New York! It’s Saturday Night! http://thomashawk.com/2006/02/tivod-from-new-york-its-saturday-night.html Sat, 20 Mar 2010 19:13:53 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Thomas Hawk http://thomashawk.com/2006/02/tivod-from-new-york-its-saturday-night.html/comment-page-1#comment-16379 Thomas Hawk Mon, 13 Feb 2006 09:46:00 +0000 http://clients.emmense.com/thomashawk/?p=2378#comment-16379 Yes, there will definitely still be some valuable advertising property on a DVR owner's machines. Certainly live shows (especially sports) or super hot shows like Survior where people still watch live will be able to gain advertising traction.<br /><br />Also as you properly state, when commercials can in fact become entertainment in and of themselves (like the Superbowl) you will get people to watch. But these will be the exceptions.<br /><br />Of course watch as companies continue to push products from within the actually programming itself as a way to try and circumvent this. This should get more and more blatant, but if too blantant they run the risk of alienating viewers and losing them. Yes, there will definitely still be some valuable advertising property on a DVR owner’s machines. Certainly live shows (especially sports) or super hot shows like Survior where people still watch live will be able to gain advertising traction.

Also as you properly state, when commercials can in fact become entertainment in and of themselves (like the Superbowl) you will get people to watch. But these will be the exceptions.

Of course watch as companies continue to push products from within the actually programming itself as a way to try and circumvent this. This should get more and more blatant, but if too blantant they run the risk of alienating viewers and losing them.

]]> By: Robert Aitchison http://thomashawk.com/2006/02/tivod-from-new-york-its-saturday-night.html/comment-page-1#comment-16380 Robert Aitchison Mon, 13 Feb 2006 09:30:00 +0000 http://clients.emmense.com/thomashawk/?p=2378#comment-16380 I gotta tell ya, while obviously I fast forward through the vast majority of commercials I have been known to actually stop and rewind if a commercial catches my eye and looks interesting while fast forwarding. You know that most of the Super Bowl commercials get watched not once but multiple times by TiVo owners.<br /><br />Most commercials are crap and are played so frequently it's not funny (Yes I'm looking at you Ditech) but a few are actually interesting or even entertaining. Of course there are some that are SO bad that in the rare occasion where I'm watching live TV I'll actually pause when I see the commercial start then sit and wait 30 seconds so I can fast forward through it and not have to be subjected to it. I gotta tell ya, while obviously I fast forward through the vast majority of commercials I have been known to actually stop and rewind if a commercial catches my eye and looks interesting while fast forwarding. You know that most of the Super Bowl commercials get watched not once but multiple times by TiVo owners.

Most commercials are crap and are played so frequently it’s not funny (Yes I’m looking at you Ditech) but a few are actually interesting or even entertaining. Of course there are some that are SO bad that in the rare occasion where I’m watching live TV I’ll actually pause when I see the commercial start then sit and wait 30 seconds so I can fast forward through it and not have to be subjected to it.

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