Comments on: TiVo “Close” to Subscription Only Box http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html Fri, 10 Feb 2012 02:09:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anonymous http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15924 Anonymous Thu, 21 Sep 2006 22:42:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15924 Good design!<br />http://jbtocabr.com/blop/kged.html | http://bjykajpl.com/fkod/xnho.html Good design!
http://jbtocabr.com/blop/kged.html | http://bjykajpl.com/fkod/xnho.html

]]> By: Anonymous http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15925 Anonymous Thu, 21 Sep 2006 22:42:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15925 Good design!<br /><a href="http://jbtocabr.com/blop/kged.html" rel="nofollow">My homepage</a> | <a href="http://jyhljarj.com/mqht/huxx.html" rel="nofollow">Please visit</a> Good design!
My homepage | Please visit

]]> By: Aaron Keogh http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15927 Aaron Keogh Fri, 31 Mar 2006 11:27:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15927 Just wondering if you'd be interested in bloging / podcasting about Matrixstream's cutting edge video on demand and IPTV Technology ( TV over broadband ). This is a technology that allows the consumer to receive a potential for unlimited VOD / IPTV content up to 1080P in H.264 codec over any broadband connection on a PC Player or set top box for TV ( IMX1020 1080P High definition STB - the world's first 1080P H.264 STB ) If you'd like to see pictures and video's of the this new STB you can go to www.matrixstream.com/presskit . Let us know if your interested.<br /> <br />Yours Truly Aaron Keogh<br /> <br />Tel: 604-291-7727<br /> <br />E-mail: aaron@matrixstream.com<br /> <br />Website: www.matrixstream.com Just wondering if you’d be interested in bloging / podcasting about Matrixstream’s cutting edge video on demand and IPTV Technology ( TV over broadband ). This is a technology that allows the consumer to receive a potential for unlimited VOD / IPTV content up to 1080P in H.264 codec over any broadband connection on a PC Player or set top box for TV ( IMX1020 1080P High definition STB – the world’s first 1080P H.264 STB ) If you’d like to see pictures and video’s of the this new STB you can go to http://www.matrixstream.com/presskit . Let us know if your interested.

Yours Truly Aaron Keogh

Tel: 604-291-7727

E-mail: aaron@matrixstream.com

Website: http://www.matrixstream.com

]]> By: Davis Freeberg http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15928 Davis Freeberg Mon, 27 Feb 2006 17:13:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15928 I think it's something like 45% of their rebates end up unclaimed, but I'm not sure where I saw that number. Renting is definetely the best direction for the company to go. There is no need to make people buy the boxes. TiVo is crazy addictive. I barely watched TV before I made that little impluse buy five years ago. It would be great to see them partner with Netflix for a $25 per month package. It could include one or two dvds with a basic box. <br /><br />It would be a win win for both companies. TiVo would get a new distribution partner and Netflix would see disc usuage decline. It might cost more to ship a heavy TiVo, but I bet that renters would slow down their monthly dvd watching, if they had TiVo to keep them entertained too. I think it’s something like 45% of their rebates end up unclaimed, but I’m not sure where I saw that number. Renting is definetely the best direction for the company to go. There is no need to make people buy the boxes. TiVo is crazy addictive. I barely watched TV before I made that little impluse buy five years ago. It would be great to see them partner with Netflix for a $25 per month package. It could include one or two dvds with a basic box.

It would be a win win for both companies. TiVo would get a new distribution partner and Netflix would see disc usuage decline. It might cost more to ship a heavy TiVo, but I bet that renters would slow down their monthly dvd watching, if they had TiVo to keep them entertained too.

]]> By: Robert Aitchison http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15929 Robert Aitchison Mon, 27 Feb 2006 10:49:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15929 I think it's a great idea, one that they have experimented with not too long ago. IIRC in their experiment the pricing worked out to juct about the same price as buying a TiVo and paying for one year (or was it 18 months?) of service.<br /><br />Though many people HATE rebates, and I've heard reports that unfulfilled rebates amount to a significan amount for TiVo which probably drives up revenue more for a purchased TiVo (compared to a subscription supported) knowing that not all the rebates will be fulfilled.<br /><br />If TiVo charges too much for a monthly fee for the subscription service (probably much over $15/mo) they won't get as much adoption, charge too little and they could cannibalize sales of the purchased TiVos.<br /><br />One thing they need to do is make sure it's eay to turn the subscriber customers into regular customers. You can get someone to pay $15 per month for the first year or two but not for a long time. Maybve give the subscription customers the opportunity to buy a (slightly) discounted lifetime service, or switch to standard monthly service at the end of the subscription contract.<br /><br />They will also need to offer the monthly service discount for second and subsequent TiVos for people who initially opted for the subscription service for their first TiVo, this is something that the previous experiment did not do. I think it’s a great idea, one that they have experimented with not too long ago. IIRC in their experiment the pricing worked out to juct about the same price as buying a TiVo and paying for one year (or was it 18 months?) of service.

Though many people HATE rebates, and I’ve heard reports that unfulfilled rebates amount to a significan amount for TiVo which probably drives up revenue more for a purchased TiVo (compared to a subscription supported) knowing that not all the rebates will be fulfilled.

If TiVo charges too much for a monthly fee for the subscription service (probably much over $15/mo) they won’t get as much adoption, charge too little and they could cannibalize sales of the purchased TiVos.

One thing they need to do is make sure it’s eay to turn the subscriber customers into regular customers. You can get someone to pay $15 per month for the first year or two but not for a long time. Maybve give the subscription customers the opportunity to buy a (slightly) discounted lifetime service, or switch to standard monthly service at the end of the subscription contract.

They will also need to offer the monthly service discount for second and subsequent TiVos for people who initially opted for the subscription service for their first TiVo, this is something that the previous experiment did not do.

]]> By: Dave Zatz http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15930 Dave Zatz Mon, 27 Feb 2006 09:47:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15930 Oh yeah, there already is a service term of 1 year or a $150 cancellation fee. Would a totally subsidized box have a two year period? And would smart consumers avoid it since these standard def single tuner analog units have limited use going forward... Oh yeah, there already is a service term of 1 year or a $150 cancellation fee. Would a totally subsidized box have a two year period? And would smart consumers avoid it since these standard def single tuner analog units have limited use going forward…

]]> By: Dave Zatz http://thomashawk.com/2006/02/tivo-close-to-subscription-only-box.html/comment-page-1#comment-15931 Dave Zatz Mon, 27 Feb 2006 09:16:00 +0000 http://clients.emmense.com/thomashawk/?p=2321#comment-15931 Last year, TiVo tried giving away boxes and charged $16.95/mo versus the typical $12.95/mo. Supposedly the response to the promotion (advertised on TV) was good. Last year, TiVo tried giving away boxes and charged $16.95/mo versus the typical $12.95/mo. Supposedly the response to the promotion (advertised on TV) was good.

]]>