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	<title>Comments on: Is Howard Stern Really Worth the $670 Million he Costs?</title>
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		<title>By: Mike Calhoun</title>
		<link>http://thomashawk.com/2006/02/is-howard-stern-really-worth-670.html/comment-page-1#comment-16409</link>
		<dc:creator>Mike Calhoun</dc:creator>
		<pubDate>Tue, 27 Jun 2006 01:08:00 +0000</pubDate>
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		<description>Hey &quot;anonymous&quot;...it doesn&#039;t work like that.  Sirius needs a lot more then 1 million subscribers to cover his cost.  I guess you don&#039;t realize that a single subscriber cost gets split up in many ways and goes to a bunch of different sections of Sirius.  In other words, where does the money come to pay the many Sirius off-air employees?  Oh, and those &quot;1 million&quot; subscribers that you were talking about have to subscribe for the next 5 years...&lt;br /&gt;&lt;br /&gt;Also...Stern brought 2 million plus new subscribers?  Umm no...It&#039;s just the natural growth of a young company.  If you think that every single new Sirius subscriber that joined after Stern&#039;s announcement was joining just for him, well, then your an idiot.  &lt;br /&gt;&lt;br /&gt;And on a side note.  XM&#039;s baseball deal is much better then the Sirius&#039;s NFL deal and here is why.  Sunday IS the day for football.  Most people that like football will make plans to WATCH football on Sunday.  Baseball on the other hand, has many games a day at different hours.  Which user (XM or Sirius) do you think is going to miss &quot;their&quot; game more often and therefore want to constantly be connected?</description>
		<content:encoded><![CDATA[<p>Hey &#8220;anonymous&#8221;&#8230;it doesn&#8217;t work like that.  Sirius needs a lot more then 1 million subscribers to cover his cost.  I guess you don&#8217;t realize that a single subscriber cost gets split up in many ways and goes to a bunch of different sections of Sirius.  In other words, where does the money come to pay the many Sirius off-air employees?  Oh, and those &#8220;1 million&#8221; subscribers that you were talking about have to subscribe for the next 5 years&#8230;</p>
<p>Also&#8230;Stern brought 2 million plus new subscribers?  Umm no&#8230;It&#8217;s just the natural growth of a young company.  If you think that every single new Sirius subscriber that joined after Stern&#8217;s announcement was joining just for him, well, then your an idiot.  </p>
<p>And on a side note.  XM&#8217;s baseball deal is much better then the Sirius&#8217;s NFL deal and here is why.  Sunday IS the day for football.  Most people that like football will make plans to WATCH football on Sunday.  Baseball on the other hand, has many games a day at different hours.  Which user (XM or Sirius) do you think is going to miss &#8220;their&#8221; game more often and therefore want to constantly be connected?</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2006/02/is-howard-stern-really-worth-670.html/comment-page-1#comment-16410</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 10 Feb 2006 16:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2384#comment-16410</guid>
		<description>The answer to you question is yes.  Sirius needed a million subscribers inorder for the Howard Stern deal to pay for itself.  Since they annouced Howard Sirius got more than 2 million plus new subscribers.  This is why they gave him millions of shares of stocks as a bonus.</description>
		<content:encoded><![CDATA[<p>The answer to you question is yes.  Sirius needed a million subscribers inorder for the Howard Stern deal to pay for itself.  Since they annouced Howard Sirius got more than 2 million plus new subscribers.  This is why they gave him millions of shares of stocks as a bonus.</p>
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		<title>By: Mathew Ingram</title>
		<link>http://thomashawk.com/2006/02/is-howard-stern-really-worth-670.html/comment-page-1#comment-16411</link>
		<dc:creator>Mathew Ingram</dc:creator>
		<pubDate>Fri, 10 Feb 2006 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2384#comment-16411</guid>
		<description>In answer to your question, Tom: No.</description>
		<content:encoded><![CDATA[<p>In answer to your question, Tom: No.</p>
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		<title>By: Robert Aitchison</title>
		<link>http://thomashawk.com/2006/02/is-howard-stern-really-worth-670.html/comment-page-1#comment-16412</link>
		<dc:creator>Robert Aitchison</dc:creator>
		<pubDate>Fri, 10 Feb 2006 13:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2384#comment-16412</guid>
		<description>Me thinks it&#039;s a lot more complicated.&lt;br /&gt;&lt;br /&gt;Sirius needed something to deliver a big spike in subscribers, now they have some momentum and if they don&#039;t screw it up may be able to leverage that to grow further.&lt;br /&gt;&lt;br /&gt;More importantly is that in all likelihood part of the reason they felt the need to get him is that if they didnn&#039;t XM probably would have and that would NOT have been good for Sirius.</description>
		<content:encoded><![CDATA[<p>Me thinks it&#8217;s a lot more complicated.</p>
<p>Sirius needed something to deliver a big spike in subscribers, now they have some momentum and if they don&#8217;t screw it up may be able to leverage that to grow further.</p>
<p>More importantly is that in all likelihood part of the reason they felt the need to get him is that if they didnn&#8217;t XM probably would have and that would NOT have been good for Sirius.</p>
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