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	<title>Comments on: Chris Lanier:  Stop Ignoring Small OEMs, Microsoft</title>
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	<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html</link>
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		<title>By: MikeA</title>
		<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html/comment-page-1#comment-16557</link>
		<dc:creator>MikeA</dc:creator>
		<pubDate>Tue, 07 Feb 2006 02:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2423#comment-16557</guid>
		<description>&quot;then why do they need each OEM to certify their machine? Why can&#039;t smaller companies agree to share a design and aggregate the costs?&quot;&lt;br /&gt;&lt;br /&gt;If smaller companies all share a single design, that design will becomes a commodity, with the OEM&#039;s only competitive edge on each other will be pricing pressure.&lt;br /&gt;&lt;br /&gt;CableLabs isn&#039;t doing anything differently than they have ever done before. They have been certifying STB/PVR&#039;s from Motorola, Scientific Atlanta, General Instruments, Sony, etc... for years. They have a process in place, and when Motorola or Sony or any of the others designs a new STB/PVR, they submit it for testing and certification along with any necessary fees and await their certification. Once certified, they start producing and selling the STB/PVR. That has gone on without complaints from anyone that the barriers to entry in this business are impossible to overcome. &lt;br /&gt;&lt;br /&gt;Suddenly, here comes a slew of whitebox PC builders that have yet to build their first cable-TV STB/PVR, demanding to be given special licensing treatment, lower fees and limited amounts of testing all because Microsoft announced a product that may or may not be available to these small OEM&#039;s?&lt;br /&gt;&lt;br /&gt;Your whole rant about the effectiveness of digital encryption is interesting, but that isn&#039;t CableLabs&#039; cross to bear. Without Microsoft and its Media Center application, would any of these small-time OEM&#039;s still be pursuing CableLabs blessing for any other product of theirs? Go complain to Microsoft that its too expensive to get into the cable STB/PVR business.</description>
		<content:encoded><![CDATA[<p>&#8220;then why do they need each OEM to certify their machine? Why can&#8217;t smaller companies agree to share a design and aggregate the costs?&#8221;</p>
<p>If smaller companies all share a single design, that design will becomes a commodity, with the OEM&#8217;s only competitive edge on each other will be pricing pressure.</p>
<p>CableLabs isn&#8217;t doing anything differently than they have ever done before. They have been certifying STB/PVR&#8217;s from Motorola, Scientific Atlanta, General Instruments, Sony, etc&#8230; for years. They have a process in place, and when Motorola or Sony or any of the others designs a new STB/PVR, they submit it for testing and certification along with any necessary fees and await their certification. Once certified, they start producing and selling the STB/PVR. That has gone on without complaints from anyone that the barriers to entry in this business are impossible to overcome. </p>
<p>Suddenly, here comes a slew of whitebox PC builders that have yet to build their first cable-TV STB/PVR, demanding to be given special licensing treatment, lower fees and limited amounts of testing all because Microsoft announced a product that may or may not be available to these small OEM&#8217;s?</p>
<p>Your whole rant about the effectiveness of digital encryption is interesting, but that isn&#8217;t CableLabs&#8217; cross to bear. Without Microsoft and its Media Center application, would any of these small-time OEM&#8217;s still be pursuing CableLabs blessing for any other product of theirs? Go complain to Microsoft that its too expensive to get into the cable STB/PVR business.</p>
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		<title>By: Davis Freeberg</title>
		<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html/comment-page-1#comment-16558</link>
		<dc:creator>Davis Freeberg</dc:creator>
		<pubDate>Mon, 06 Feb 2006 17:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2423#comment-16558</guid>
		<description>If Cable Labs was really more concerned about protecting their product from theives, then why do they need each OEM to certify their machine?  Why can&#039;t smaller companies agree to share a design and aggregate the costs?  &lt;br /&gt;&lt;br /&gt;Do you really think that by decrypting cable that you&#039;ll prevent the thieves from getting copies?  Thieves will always exist.  If there was a reasonable belief that you might be able to stop theives from getting high def copies I might buy into that arguement, but the truth is that this will not stop thieves from obtaining HDTV content.  &lt;br /&gt;&lt;br /&gt;Between leaks in the entertainment industry and technological change, you cannot expect this to eliminate piracy.&lt;br /&gt;&lt;br /&gt;Right now you can get HDTV through attenna for most networks. Instead honest citizens are punished by higher prices and delayed technology.  Cable Labs is nothing but a smoke screen for an old economic monopoly who can feel their power slipping.</description>
		<content:encoded><![CDATA[<p>If Cable Labs was really more concerned about protecting their product from theives, then why do they need each OEM to certify their machine?  Why can&#8217;t smaller companies agree to share a design and aggregate the costs?  </p>
<p>Do you really think that by decrypting cable that you&#8217;ll prevent the thieves from getting copies?  Thieves will always exist.  If there was a reasonable belief that you might be able to stop theives from getting high def copies I might buy into that arguement, but the truth is that this will not stop thieves from obtaining HDTV content.  </p>
<p>Between leaks in the entertainment industry and technological change, you cannot expect this to eliminate piracy.</p>
<p>Right now you can get HDTV through attenna for most networks. Instead honest citizens are punished by higher prices and delayed technology.  Cable Labs is nothing but a smoke screen for an old economic monopoly who can feel their power slipping.</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html/comment-page-1#comment-16559</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 06 Feb 2006 11:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2423#comment-16559</guid>
		<description>&quot;Cable Labs job isn&#039;t to ensure quality it&#039;s to ensure that it&#039;s as difficult and expensive as possible to get a PVR to the marketplace.&quot;&lt;br /&gt;&lt;br /&gt;Not quite, CableLabs job is to ensure that it&#039;s as difficult as possible for a thief to decrypt a cable company&#039;s signal.</description>
		<content:encoded><![CDATA[<p>&#8220;Cable Labs job isn&#8217;t to ensure quality it&#8217;s to ensure that it&#8217;s as difficult and expensive as possible to get a PVR to the marketplace.&#8221;</p>
<p>Not quite, CableLabs job is to ensure that it&#8217;s as difficult as possible for a thief to decrypt a cable company&#8217;s signal.</p>
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		<title>By: Davis Freeberg</title>
		<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html/comment-page-1#comment-16560</link>
		<dc:creator>Davis Freeberg</dc:creator>
		<pubDate>Fri, 03 Feb 2006 18:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2423#comment-16560</guid>
		<description>Of course the formula is the same, but Cable Labs doesn&#039;t care about certifying a design, that wouldn&#039;t generate them very much revenue.  They not only need that nice little up front payment, but also like the royalties too.  Cable Labs job isn&#039;t to ensure quality it&#039;s to ensure that it&#039;s as difficult and expensive as possible to get a PVR to the marketplace.</description>
		<content:encoded><![CDATA[<p>Of course the formula is the same, but Cable Labs doesn&#8217;t care about certifying a design, that wouldn&#8217;t generate them very much revenue.  They not only need that nice little up front payment, but also like the royalties too.  Cable Labs job isn&#8217;t to ensure quality it&#8217;s to ensure that it&#8217;s as difficult and expensive as possible to get a PVR to the marketplace.</p>
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		<title>By: Media Player</title>
		<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html/comment-page-1#comment-16561</link>
		<dc:creator>Media Player</dc:creator>
		<pubDate>Fri, 03 Feb 2006 13:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2423#comment-16561</guid>
		<description>Here&#039;s the thing about CableLabs testing the PCs: All the hardware that is likely going to be used is standard hardware based on standard chipsets.  It&#039;s not &quot;special&quot; hardware.  If true that CableLabs is going to test each OEMs PCs before CableCARDs are allowed, it&#039;s a rather simple formula to create a certified box.  If that formula works, why make anyone pay over $100,000 in testing fees when they (CableLabs) already knows the outcome?  If it&#039;s using PMP (as it should) you need Vista.  Built in is Revocation and Renewal which provide the process of ensuring components are trustworthy.  It supports Renewability and needs signed drivers to work correctly.  None of this CableLabs would need to certify a machine for, it&#039;s either there and it works or it isn&#039;t and it doesn&#039;t work.  :)&lt;br /&gt;&lt;br /&gt;I don&#039;t put the blame on Microsoft for CableCARD Testing (however it ends up to turn out), but there are several others things they have done with the platform at limit smaller OEMs (Away Mode, Changers, etc).  Even if Jim plans to help (define help?  Pay for?) smaller OEMs here, if the set CableLabs fees stay the same for PCs and we pick say 40 OEMs out of the known 130.  Microsoft helps pay 50% of the fee making it $75,000 per OEM and Microsoft picking up the other 3 million!  In other words, no matter how they help (other than having CableLabs drop the fee), it&#039;s still too much on both sides (I doubt Microsoft is throwing 3 million at this).&lt;br /&gt;&lt;br /&gt;Chris Lanier</description>
		<content:encoded><![CDATA[<p>Here&#8217;s the thing about CableLabs testing the PCs: All the hardware that is likely going to be used is standard hardware based on standard chipsets.  It&#8217;s not &#8220;special&#8221; hardware.  If true that CableLabs is going to test each OEMs PCs before CableCARDs are allowed, it&#8217;s a rather simple formula to create a certified box.  If that formula works, why make anyone pay over $100,000 in testing fees when they (CableLabs) already knows the outcome?  If it&#8217;s using PMP (as it should) you need Vista.  Built in is Revocation and Renewal which provide the process of ensuring components are trustworthy.  It supports Renewability and needs signed drivers to work correctly.  None of this CableLabs would need to certify a machine for, it&#8217;s either there and it works or it isn&#8217;t and it doesn&#8217;t work.  <img src='http://thomashawk.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I don&#8217;t put the blame on Microsoft for CableCARD Testing (however it ends up to turn out), but there are several others things they have done with the platform at limit smaller OEMs (Away Mode, Changers, etc).  Even if Jim plans to help (define help?  Pay for?) smaller OEMs here, if the set CableLabs fees stay the same for PCs and we pick say 40 OEMs out of the known 130.  Microsoft helps pay 50% of the fee making it $75,000 per OEM and Microsoft picking up the other 3 million!  In other words, no matter how they help (other than having CableLabs drop the fee), it&#8217;s still too much on both sides (I doubt Microsoft is throwing 3 million at this).</p>
<p>Chris Lanier</p>
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		<title>By: Anonymous</title>
		<link>http://thomashawk.com/2006/02/chris-lanier-stop-ignoring-small-oems-microsoft.html/comment-page-1#comment-16562</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 03 Feb 2006 13:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/thomashawk/?p=2423#comment-16562</guid>
		<description>You are understating the quality of the content on Bit Torrent. TV shows usually average about 600x360 resolution and they look excellent on my 37&quot; LCD, often better than the standard def cable feed.</description>
		<content:encoded><![CDATA[<p>You are understating the quality of the content on Bit Torrent. TV shows usually average about 600&#215;360 resolution and they look excellent on my 37&#8243; LCD, often better than the standard def cable feed.</p>
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