Snapfish’s Unethical Advertising

Snapfish's Unethical Advertising

So here’s something that sucks. Check out what happens when you search for either Flickr or Webshots on Google and look whose advertisement shows up on the right, Snapfish. Not that there is anything wrong with buying keyword ads for a competitor’s product but these ads are *blatently* false and misleading. By looking at them I’d expect to be signing up for Flickr or Webshots as they are cleary in bold print with the text about a free photo sharing service underneath them.

Snapfish's Unethical Advertising, 2

It is wrong for Google to put up this kind of unethical, false and misleading advertising and it is wrong for Snapfish to advertise this way. I’ve used Snapfish before and it’s certainly no Flickr or Webshots and Google should make sure that these kinds of deceptive ads are better filtered out of their AdSense program.

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2 Comments

  1. Dustin says:

    I’m not positive, but I’m guessing this is not Snapfish doing the advertising. Looking at their web page, they offer an affiliate program that pays people for referrals. (http://www.snapfish.com/affiliate/t_=0)

    I would put money on the fact that those ads are someone trying to make a few bucks with Snapfish’s affiliate program. This kind of stuff happens all the time.

  2. Thomas Hawk says:

    Hi Dustin. You may be right on this and I wasn’t aware of Snapfish’s affiliate program. Still folks at Google and Snapfish should fix this. It’s fine if they put a big bold Snapfish at the top of their ad, but to put Flickr or Webshots is false and misleading.