Comments on: Starbucks: Using Confrontational Marketing to Build Brand Awareness in a Saturated Market

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By: Marketing Penalty Cards | Rocket Watcher by April Dunford

Marketing Penalty Cards | Rocket Watcher by April Dunford — Fri, 08 Jan 2010 20:11:37 +0000

[...] as sending way too much email to folks on your opt-in list to things that are tasteless, insulting, annoying or just plain goofy. Oh yeah and I almost forgot to mention this – Interruption marketing [...]

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By: Anonymous

Anonymous — Tue, 22 May 2007 10:22:00 +0000

Remember when you’d tell people that they’d left their headlights on? *chirp-chirp*

By: Anonymous

Anonymous — Mon, 12 Dec 2005 03:31:00 +0000

sorry i think I went in and out of 1st and 2rd person then.

secondly the point was mentioned, but any type of non-essential burning of fossil fuel and non-essential traffic congestion is counter-productive.

By: Anonymous

Anonymous — Mon, 12 Dec 2005 03:27:00 +0000

Yeah it is a little bit amusing…
but it kinda goes down the line of abusing peoples concern for other peoples wellbeing.
By tricking them, you risk not having those people being concerned about your wellbeing in the future.
(In the starbucks example, people in the area this ad-campaign was run will no longer have warning from the general public if they leave something on the roof of the car, as the general public will think it is a ad campaign for the brand of the product you accidentally leave on the roof of your car.

By: Writer

Writer — Sun, 11 Dec 2005 08:08:00 +0000

If a spelling misstake makes this blog les worthie of a repeet visit, you problly din’t belong here inthe ferst place.

By: Anonymous

Anonymous — Fri, 09 Dec 2005 16:03:00 +0000

Jesus. If he spelled every word wrong it would still be better than if he used the word “impactful.”

By: Fred Andres

Fred Andres — Thu, 08 Dec 2005 09:05:00 +0000

This blog isn’t about how well Thomas can spell. If anything, errors show he’s a little more human. The day bloggers start paying more attention to spelling instead of getting content out is the day I stop reading.