PriceRitePhoto Update #21, Changing Names at eBay to Barclay’s Photo
Update #21: One of the things that these shady camera dealers seem to have a reputation for is carrying multiple different company identities and then changing names when things go wrong with an existing identitiy. So go figure that PriceRitePhoto has just changed their identity on on eBay on Monday of this week from PriceRitePhoto to “Barclay’s Photo.” Now barclaysphoto can welcome in a whole new round of suckers. Barclay’s, like the bank, now that sounds catchy.
Of course Barclay’s (formerly known as PriceRitePhoto) seems to have a bit better feedback on eBay than they’ve had on the other shopping comparison sites (where they’ve been bounced). My guess is that this is because it is harder to bait and switch on eBay. You can’t make up fake feedback there like you can at Yahoo! Shopping and PriceGrabber because each feedback must be tied to a specific transaction. Perhaps their behavior and treatment of eBay customers is better than the other comparison shopping sites. It is interesting though that almost everything that they’ve sold on eBay seems to be packaged with accesories. This might make it easier for them to be nice when they are making money on a transaction and not advertising rock bottom prices to then bait and switch.
They still do have some negative feedback on eBay of course with things like: “great product and great deal,but shipping took forever and alot of telemarketing,” and “Terrible co. to deal with. Misrepresentation. Bait & Switch on their web site.”
So welcome to the new world of online shopping Barclay’s Photo. Hopefully you do better than your evil twin (er, exact same company) PriceRitePhoto. And thanks eBay for having such a nifty feature as allowing online shopping companies the ability to change names and identity. We wouldn’t want any eBay online stores being weighed down with a bad name for bad behavior now would we?
And here’s another interesting point, before being called PriceRitePhoto, it seems Barclay’s/PriceRitePhoto was once called Film4Less — they’ve also gone by edigix as well.
Thanks for the tip David.
Also here’s another piece of evidence (an old Google “sales representative” job offering ad from 2000) tying Chaim Pikarski to this maze of camera company names and businesses. Thus far the names that seem to be tying together include PriceRitePhoto, Barclay’s Photo, Film4Less, Edigix, CP Industries, The Camera Zone, TheCameraMall, Film Shop, Film Shop Clipper USA.
The Film Shop in the job offering above, with Pikarski’s name, is at the same address as Don Wiss (who yesterday received a death threat) documented as being associated with TheCameraMall. Evidence suggests that TheCameraMall may be linked with PriceRitePhoto.
The BBB had other names associated with PriceRitePhoto but it would appear that their entry at the BBB, which had originally fallen under Lets Go Digital and Jack Heffner, is now under review. Per the BBB: “The Bureau’s report on this business is currently being updated, and no report is available at this time. Please check this site in approximately four to six weeks.” Originally, PriceRitePhoto’s purported owner “Ed Lopez” had denied that Jack Heffner or Lets Go Digital were associated with his business when I spoke with him — although he admitted to knowing Jack Heffner.
It would also appear that PriceRitePhoto as of December 8, 2005 has now registered the domain name barclaysphoto.com.
Update: I received a phone call today from the owner of film4less who informed me that although PriceRitePhoto had been using that name that they were doing so illegally and that this is why they changed that name on eBay. According to the owner of film4less (who has held the copyright on film4less since the 70s) he is in no way affiliated with PriceRitePhoto. In fact he was the one that got eBay to remove their ability to use this name on their site.