MTV to Launch Music Service “Urge” in 2006 With Help from Microsoft December 13, 2005 Archives From Paid Content: “Finally, MTV is moving ahead with Urge, its long-discussed digital music service. Microsoft is collaborating on the design and development of the service, described as an “immersive music experience” that will be integrated with an upcoming edition of Windows Media Player. From the press release: “The collaboration unites MTV Networks’ music DNA, marketing strengths and powerful MTV, VH1 and CMT brands with the technology leadership and consumer reach of Microsoft.”

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