TiVo’s Adwords for TiVo

Om Malik on Broadband : � TiVo’s Adwords for TiVo Om Malik on TiVo’s Adwords for TiVo: “The Wall Street Journal reports (free link) that the DVR maker is working with three big media-buyers Interpublic Media, OMD and Starcom Media Vest Group and others like Comcast Spotlight ad-sales division on a new way to deliver ads to consumers, who are looking for a specific product. In other words its Adwords for Television. Type in BMW and commercials will appear in a special folder right next to saved television programs.”

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