The Personalization of Your TiVo Ads

Zatz Not Funny… TiVo CC Tagging Patent Application Dave Zatz has a post about TiVo’s latest patent, a patent for, “use of Closed Captioning meta-data as a means of communicating with the TiVo unit. For example, if the tag embedded in a regular Coke commercial appears during broadcast TV and I’ve opted-in to TiVo’s ad search, my box can replace the ad with additional/different Coke content that’s been previously downloaded.”

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