Comments on: Arbitron Research Say Ad-Skipping is a Niche Trend http://thomashawk.com/2005/11/arbitron-research-say-ad-skipping-is.html Fri, 10 Feb 2012 02:09:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom K http://thomashawk.com/2005/11/arbitron-research-say-ad-skipping-is.html/comment-page-1#comment-18589 Tom K Tue, 22 Nov 2005 07:35:00 +0000 http://clients.emmense.com/thomashawk/?p=2901#comment-18589 Here's the <a href="http://www.arbitron.com/downloads/HoustonFirstPPMRatings09-20-05.pdf" rel="nofollow">actual report</a>. There are several pages of results regarding DVR use.<br /><br /><br /><br />Two important footnotes:<br />1. There were only about 200 DVR users in this survey. Not clear what kind of boxes they were using (e.g.scheduling timeshifting using a Motorola DVR is much more difficult than using a Tivo, and capacity is a factor)<br /><br />2. They did not count any viewing of a show more than 7 days after it was originally aired. Seems like an arbitrary cut-off to me, given that I have shows at least a month old in my Tivo I may still watch. Here’s the actual report. There are several pages of results regarding DVR use.

Two important footnotes:
1. There were only about 200 DVR users in this survey. Not clear what kind of boxes they were using (e.g.scheduling timeshifting using a Motorola DVR is much more difficult than using a Tivo, and capacity is a factor)

2. They did not count any viewing of a show more than 7 days after it was originally aired. Seems like an arbitrary cut-off to me, given that I have shows at least a month old in my Tivo I may still watch.

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