Simultaneously Releasing Movies and DVDs

atmaspheric | endeavors � Blog Archive � Simultaneously Releasing Movies Atmaspheric Endeavers is out with a post this morning regarding comments made by director M. Night Shyamalan on adopting a zero tollerance policy towards films that are released in theaters and DVD simultaneously.

The Hollywood Reporter is reporting Shyamalan as saying that “he planned to ask theater owners at ShowEast’s Final Night Banquet and Award Ceremony “for zero tolerance on this — to say, ‘If you’re gonna release a movie in another medium, then you’re not going to get into our theaters.’

According to the article “such chains as Regal Entertainment Group, AMC Theatres, Loews Cineplex and Cinemark USA already have adopted a “zero-tolerance” stance.”

Billionaire entrepeneur Mark Cuban has been building a staff, according to Wired magazine, to start a new DVD label to offer films for release simultaneously in theaters, on cable TV, online and on DVD. Cuban’s 2929 Entertainment has recently signed a deal with director Stephen Soderbergh to make films for the studio.

Between Cuban and partner Todd Wagner, according to Wired, they own film distribution assets that include Landmark Theaters, HDNet Films, the HDNet Movies channel, Rysher Entertainment, Magnolia Films Distribution, 2929 Entertainment and a piece of Lions Gate Films.

Back in May, Cuban posted on the idea of releasing DVDs simultaneously with theatrical releases. “Movie producers need to maximize revenue in every means possible while a film is top of mind,” wrote Cuban. “That means being able to sell DVDs, PPV, Pay TV and however else we can generate revenues under the umbrella of a single advertising push. In other words, after spending tens of millions of dollars to get their attention, why not allow consumers to buy the movie how they want it, when they want it, where they want it? That will give movie producers more revenue visibility and return and that will increase the number of movies they make.”

Cuban has also been a proponent of sharing some of the DVD revenue with theater owners.

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