Henry Blodgett: Google is Not a Technology Company

Internet Outsider: Sorry, Google is Not a Technology Company “What does Google sell? Advertising. For better or worse, this makes it a media company (an online media company, but a media company). From a financial forecasting perspective, this also means that the pool of Google’s potential revenue, at least in the company’s current incarnation, is global advertising and direct marketing spending, not global technology spending. This is important, in part, because global advertising and marketing spending is not growing as quickly as global technology spending.”

Strongly agree! Google is a media company not a technology company — of course they are the mother of all media companies but that’s another story.

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  1. Elin says:

    Interesting …. but I’d still say Google is a technology company – they sell the technology that makes it possible for the common person to advertise.